Brett Novek started good hYOUman in August of 2011 in memory of his dad, David Novek. He was very close with his father and wanted to do something to keep his memory alive forever. He started by screen printing basic t-shirts with inspirational messages on them in his bathroom at home. After just 3 years of hard work and dedication, without help from PR or marketing efforts good hYOUman is in over 750 boutiques in the U.S. with distribution throughout Europe, Japan, and Canada. The line is 100% made in the U.S.